Consumer Marketing Manager
1,347,836 – 2,156,540 Ft / monthBrutto
Employer · Novo Nordisk
Marketing specialist
Sales and marketing managerAdvertising and PR managerFull-timeBudapest
As Consumer Marketing Manager, you will turn consumer insight into campaigns and activation programmes that reach people in Hungary where they search for information and seek care. You will own delivery and results across digital, social, influencer and partner channels, from the first brief to the lessons learned afterwards. Working with agencies, pharmacies and private healthcare partners, you will help more people find the information and support they need to take their next step.
Tasks
- Plan and deliver assigned BTL, digital, social media and influencer campaigns, and own the integrated campaign calendar and briefs.
- Support major TV, radio and outdoor campaigns by coordinating consumer activations and keeping channels working together.
- Set audiences, messages, content priorities and intended consumer actions for consumer websites and digital platforms, and brief the Digital Marketing Specialist who handles publishing and technical delivery.
- Run pharmacy and private healthcare activation programmes, consumer events and HCP Locator activations, from objectives and implementation to evaluation, together with Sales and Medical.
- Define KPIs, assess campaign and programme performance, and turn insights into practical improvements within approved budgets.
- Manage day-to-day agency briefs, timelines, deliverables and budgets, and bring in Medical, Regulatory, Compliance and Procurement so materials are approved and delivered on time.
Conditions & benefits
Continuous learning and career developmentWe offer continuous learning, career development, and benefits tailored to your life and career stage.Incentives and benefitsThe salary package may include short-term and/or long-term incentives as well as other employee benefits based on position level, location, functional area and relevant market benchmarks.
Requirements
- A bachelor's degree in marketing, Business, Communications or a related field.
- At least 4 years of relevant consumer marketing experience.
- Experience delivering integrated campaigns and digital marketing activity.
- Experience managing agencies and owning budgets.
- The ability to use consumer insights and campaign data to decide what to improve next.
- Strong coordination skills, with the confidence to align colleagues across functions and approval processes.