Retention & Marketing Analytics Manager
Employer · Provident Pénzügyi Zrt
Marketing specialist
Business analyst
Sales and marketing managerFull-timeBudapest, Millennium Gardens
We are looking for a new colleague to join the Marketing team at Provident Pénzügyi Zrt. as a Retention & Marketing Analytics Manager. In this role, you will play a key part in planning, implementing, and continuously optimizing our customer retention and activation campaigns, while using your analytics to support decision-making.
Tasks
- Planning, coordinating, and tracking the results of customer retention and activation campaigns
- Executing and continuously optimizing direct customer communication activities
- Using the results of predictive data models to target campaigns and increase their effectiveness
- Regular measurement, analysis, and evaluation of the performance of retention and activation campaigns
- Initiating, running, and evaluating A/B tests
- Managing the company's loyalty program, tracking its results, and developing proposals for improvement
- Coordinating the development and production of sales-supporting marketing communication materials, liaising with design and print partners
- Preparing regular and ad-hoc business, marketing, and customer analyses for various marketing areas
- Creating and maintaining reports, dashboards, and performance indicators
- Collaborating with marketing, sales, product, and data teams to achieve shared business goals
- Daily communication and collaboration with our international CRM team
Conditions & benefits
Stable backgroundStable, international company backgroundCompetitive salary and bonusCompetitive base salary and annual bonus opportunityCafeteria and health programCafeteria and corporate health programHome office3 days of home office per weekEquipmentLaptop and mobile phone providedModern environmentModern office environment in Millennium Gardens
Requirements
- Higher education in economics, marketing, communications, or a related field
- Relevant experience in marketing, CRM, customer retention, or marketing analytics
- Proficient Excel skills and strong data handling capabilities
- Experience in creating reports, analyses, and performance metrics
- Strong analytical mindset and data-driven thinking
- Independent, proactive working style and good organizational skills
- Strong communication and collaboration skills
- Professional working proficiency in English, both spoken and written