🎯 We are looking for a Mid/Senior PPC Specialist to join the iWebMa team
Employer · iWebMa Magyarország
Marketing specialistFlexibleFull-timePart-timeBudapest
WebMa is a strategy- and data-driven digital agency with over 20 years of history, and a Google Premier Partner for 10 years. We work with reasonable clients, without overtime, backed by a solid professional foundation. We are looking for a strong mid or senior colleague who confidently manages advertising platforms, understands clients' business goals, and plans, builds, and optimizes campaigns accordingly.
Tasks
- Independent planning, setup, and continuous optimization of Google Ads and Meta Ads campaigns
- Developing multi-channel strategies, campaign structures, and budget proposals
- Analyzing results, identifying trends, and formulating concrete improvement recommendations
- Creating clear reports
- Setting up and checking basic tracking, collaborating with the analytics expert for more complex tasks
- Proposals and practical briefs for creatives, ad copy, and landing pages
Conditions & benefits
Professional scope and decision-making freedomWe count on your ideas, independent thinking, and improvement suggestions.Senior teamYou can learn from a team that supports you through the PPC Team Lead and project managers.Dedicated analytical backgroundOur DataHub team assists you with measurement and data analysis tasks.Flexibility and stabilityHybrid working model with 1 day in the office per week, no overtime, in a fair and partnership-based collaboration.
Requirements
- You are confident in managing Google Ads and Meta Ads and take independent responsibility for client accounts.
- You are familiar with the LinkedIn Ads and TikTok Ads interfaces, basic campaign types, and use cases.
- You think in systems and business goals. You can map out campaign structure, channel selection, budget, and measurable performance goals.
- You don't stop at clicks and platform-measured conversions. You evaluate campaigns based on lead quality, revenue, and ROI.
- You know GA4 well and use its data to evaluate campaigns, uncover insights, and back up decisions.
- You set up and verify basic tags, triggers, and event tracking in Google Tag Manager.
- You create and modify clear, client-business-goal-aligned reports in Looker Studio.
- You are proactive: you spot problems, set priorities, and come up with your own improvement suggestions.