Senior CRM Campaign Analyst
Employer · Szerencsejáték Zrt.
Business analyst
Marketing specialist
Financial analystFull-timeBudapest
Szerencsejáték Zrt. is looking for a Senior CRM Campaign Analyst based in Budapest. The person in this position will support the planning, organization, and execution of CRM campaigns, prepare analyses, and participate in developments that increase customer satisfaction and value.
Tasks
- Support in planning, organizing, and executing CRM campaigns, defining and segmenting target groups
- Preparing business, financial, and traffic analyses and forecasts related to campaigns
- Measuring and evaluating the results, effectiveness, and ROI of campaigns and customer activities, and formulating improvement proposals
- Analyzing customer data and the customer base, identifying trends, and developing proposals to increase customer value and satisfaction
- Performing calculations, business utility assessments, and margin calculations
- Compiling regular reports, presentations, and management and decision-making materials
- Active participation in developments and projects supporting campaign activities and customer management processes
- Supporting the creation and development of bonus, incentive, and other customer retention systems
- Ensuring the quality and efficiency of campaign analysis processes and related activities
Conditions & benefits
High cafeteriaexceptionally high cafeteria benefitsPerformance-based payperformance-based incentive pay in addition to the base salaryPrivate healthcarehigh-quality private healthcareSports supportwe support your passion for sports with an AYCM card, various discounts, and internal company programsCultural programsyou can participate in various cultural events through our joint company associationEmployee Support Programfree legal, psychological, financial, or social supportProfessional developmentyou can participate in courses and trainingsRelaxationwe guarantee relaxation outside of work with a joint Experience Day, holiday events, and team-building activities
Requirements
- you have a relevant higher education degree
- you have at least 3 years of relevant experience in analytics or campaign analysis
- you are proficient in MS Office, with advanced Excel skills
- your analytical skills are paired with strong business competence
- you have basic knowledge of statistics
- you are proficient in the SQL query language
- you have knowledge of Power BI
- you have experience in business-side development management
- you have an analytical yet creative and innovative mindset
- you are customer-centric and service-oriented
- you perform your work independently, accurately, and responsibly
- you are cooperative and enjoy working in a team
- you have a solution-focused, results-oriented attitude