Digital Analytics Leader
Employer · GE HealthCare
Business analyst
Marketing specialist
Systems analystFull-timeBudapest
The Digital Analytics Leader partners with GE HealthCare's international marketing teams and leads the integration of new platforms and AI capabilities into the analytics environment. The role is the main point of contact for performance insights and makes sure the underlying data is in place to support them.
Tasks
- Owns relationships with international marketing teams and other assigned stakeholders. Runs the intake process by capturing requests, defining use cases, requirements and KPIs, and setting priorities.
- Translates business requirements into clear technical specifications for Power BI dashboards and data models, covering data sources, metric logic, data model structure and visualization needs.
- Tracks new capabilities across the platforms used by marketing teams and assesses their impact on measurement.
- Owns the AI-agent roadmap and prioritized backlog, identifying and sequencing the most valuable use cases.