Web Operations Specialist
Via agency · Kelly Services
Web technician
Marketing specialist
Web and multimedia developerFull-timeRemote
The Web Operations Specialist owns the day-to-day health and continuous improvement of global websites — ensuring they're fast, accurate, accessible, and optimized for search. This role sits at the intersection of marketing strategy and technical execution, partnering with content creators, developers, and regional marketing teams to deliver a web experience that meets high standards across every market we serve.
Tasks
- Oversee the development and maintenance of global websites, ensuring alignment with brand standards, user expectations, and accessibility requirements (WCAG guidelines).
- Manage and update website content across regions to ensure accuracy, consistency, and alignment with marketing and brand strategies.
- Collaborate with web developers and designers to scope, implement, and QA updates, new features, and site enhancements.
- Conduct regular audits to identify and resolve issues affecting performance, usability, SEO, and regulatory compliance — and track remediation through to completion.
- Develop and enforce web standards through documentation and training for relevant stakeholders.
- Contribute to the end-to-end website optimization roadmap, including requirements gathering, prioritization, and implementation planning.
- Lead technical SEO execution: on-page optimization, site architecture, crawlability, and performance.
- Monitor and analyze website performance using Google Analytics, Google Search Console, and other SEO tools; deliver regular reports with clear, actionable insights.
- Stay current on evolving search engine algorithms and proactively recommend and implement adjustments to maintain and improve rankings.
- Partner with cross-functional teams to identify growth opportunities and innovative strategies to improve the digital experience.
- Support business unit marketing teams with email campaigns, campaign attribution, and tag management.
- Provide web expertise and execution support for broader marketing initiatives as needed.
Requirements
- Experience in marketing, communications, and website design.
- Demonstrated ability to manage competing requests from multiple stakeholders, prioritize effectively, and drive projects to completion independently.
- Hands-on experience with CMS platforms, particularly HubSpot and WordPress.
- Proficiency with Google Analytics and Google Search Console; ability to build reports and translate data into clear recommendations.
- In-depth understanding of SEO best practices, including technical SEO, on-page optimization, and search engine ranking factors.
- Solid grasp of web standards and best practices, including usability, cross-device compatibility, and accessibility (WCAG).
- Excellent communication, presentation, and interpersonal skills.
- Education: Bachelor's degree preferred in Marketing, Business Administration, Business Information Systems, or a related field. Equivalent professional experience will be considered.
- Experience: 3-5 years in digital marketing, web operations, or eCommerce.