Marketing Communications Manager - Automotive
Via agency · MOBILIZE Talent Acquisition
Sales and marketing manager
Marketing specialistAdvertising and PR managerFull-timeBudapest
Our client is a well-established automotive importer and distributor representing multiple international vehicle brands in the Hungarian market. We are looking for an experienced Marketing Manager to take responsibility for the marketing activities of an automotive brand within the company's portfolio. This is a hands-on role combining marketing strategy, brand management, campaign execution, dealer-network support and close cooperation with international brand headquarters.
Tasks
- Develop and execute the annual marketing strategy and marketing plan for the assigned automotive brands
- Manage brand positioning and ensure consistent implementation of international brand guidelines in Hungary
- Plan and coordinate product launches, campaigns, promotions and other market activities
- Manage digital marketing activities, including website, social media, online campaigns and lead-generation initiatives
- Coordinate advertising, PR, events and dealer marketing activities
- Support the dealer network with local marketing initiatives and materials
- Work closely with Sales, Product and Dealer Network teams to support commercial objectives
- Cooperate with international brand headquarters and regional marketing teams
- Manage external agencies and other marketing partners
- Prepare and control marketing budgets
- Monitor campaign effectiveness, market developments, competitors and customer trends
- Prepare regular marketing reports and recommendations for management