Head of Growth Marketing
Via agency · Jobgether
Sales and marketing manager
Marketing specialistAdvertising and PR managerFull-timeRemote
The Head of Growth Marketing will lead customer acquisition, retention, and reactivation strategies for a digital storefront offering in-game currencies and digital goods across Africa and the Middle East. This hands-on leadership role combines strategic ownership of paid acquisition budgets with the development of high-impact CRM and lifecycle marketing programs.
Tasks
- Own paid user acquisition across Meta, Google, TikTok, Snapchat, and relevant advertising networks.
- Develop and execute comprehensive CRM and lifecycle marketing strategies.
- Manage lifecycle communications across push notifications, email, SMS, and WhatsApp.
- Lead app store optimization initiatives and improve conversion rates.
- Allocate and continuously optimize marketing budgets across channels, markets, and game titles.
- Collaborate with the Data Team to establish a reliable view of acquisition and lifecycle performance.
- Establish a high-tempo experimentation program across advertising channels and audiences.
- Lead and develop paid acquisition and creative specialists.
Conditions & benefits
Company equityProviding an opportunity to share in the value created through your contributions.Remote work allowanceRemote working arrangement with a remote work allowance of $600 per year to enhance your home-working setup.EquipmentEquipment provided to support effective and productive work.Learning and development opportunitiesIncluding courses, conferences, and professional training.Paid birthday leaveTo celebrate your special day.
Requirements
- At least 6 years of experience in growth marketing or performance marketing within gaming, e-commerce, consumer applications, or a similar digital business.
- Demonstrated success managing paid user acquisition at scale and building CRM or lifecycle marketing programs.
- Strong analytical skills and experience using mobile measurement partners (MMPs).
- Proven ability to design, evaluate, and interpret experiments.
- Strong creative judgment and an understanding of performance marketing creative.
- At least 2 years of team management experience is preferred.