Digital Analytics Leader
Employer · GE HealthCare
Business analyst
Marketing specialist
Sales and marketing managerFull-timeBudapest
The Digital Analytics Leader partners with GE HealthCare's international marketing teams and leads the integration of new platforms and AI capabilities into the analytics environment. The role is the main point of contact for performance insights and makes sure the underlying data is in place to support them. It combines business partnership with stakeholders across markets with forward-looking work: tracking new platform capabilities and bringing their data into reporting and AI products.
Tasks
- Owns relationships with international marketing teams and other assigned stakeholders, running the intake process and setting priorities.
- Translates business requirements into clear technical specifications for Power BI dashboards and data models.
- Tracks new capabilities across platforms used by marketing teams and assesses their impact on measurement.
- Owns the AI-agent roadmap and prioritized backlog, identifying and sequencing the most valuable use cases.