Senior Paid Social Consultant
Employer · DEPT®
Marketing specialist
Business analystFull-timeBudapest
We are looking for a Paid Social Specialist who is characterized by a high degree of pro-activeness, openness to learn, and a can-do mentality, burning to further develop and contribute their passion in the field of Paid Social.
Tasks
- Development, set-up and optimization of paid social campaigns across platforms like Meta, TikTok and LinkedIn
- Analyzing campaign data and generating reports to provide valuable insights and actionable recommendations for our clients
- Designing and running A/B tests to compare different ad variations, targeting strategies, or landing pages for performance optimization
- Regularly monitoring performance metrics and optimising campaigns, ensuring goals & KPIs alignment and client satisfaction
- Allocating and managing budgets for paid social campaigns to achieve optimal results, preparation of Paid Social forecasts and media plans
- Identifying and defining target audiences for effective ad targeting
- Collaborating with design teams to create compelling visuals or videos for ad campaigns
- Implementing and configuring conversion tracking mechanisms together with our data teams, such as pixels or tags, to measure campaign success.