Senior Data Analyst
Employer · Taboola
Business analyst
Systems analyst
Marketing specialistFull-timeBudapest
As a Senior Data Analyst -- Advertising Optimization on the Dynamic Ads team in our Budapest office, you'll play a vital role in driving the performance of our customers' campaigns through data-driven analysis and hands-on optimization. You will turn data into actionable insights, identify opportunities for improvement, and drive measurable impact through a deep analytical and problem-solving approach.
Tasks
- Own the analytics behind dynamic campaign performance: define the key metrics, uncover what drives results, and turn it into optimization strategy
- Design and run A/B tests and experiments, and set the standard for how the team tests and measures impact
- Partner with Product and R&D to turn insights into product improvements that scale across campaigns
- Drive hands-on optimization of bids, targeting and creatives, and measure the impact on campaign results
- Be the data expert for account managers and clients: deliver insights and recommendations, and join client calls
Conditions & benefits
Competitive benefitsCompetitive benefits and well-being programs tailored to the region.FlexibilityHybrid work schedule with 3 days in-office with an option to come in more often if desired.
Requirements
- 5 years of experience as a Data Analyst, Product Analyst or similar role, preferably in a tech company
- Advanced SQL for querying and analyzing large datasets
- Solid experience designing and analyzing A/B tests, with a strong grasp of statistics
- Experience with BI and visualization tools (e.g. Tableau, Looker, Power BI)
- A proven track record of leading analyses end to end, from defining the question to driving the decision
- The ability to influence Product, R&D and business stakeholders with data
- Fluency in English