Branding, PR és Employer Branding Manager
Employer · METRO/MAKRO
Advertising and PR managerSales and marketing manager
Public relations specialistFull-timeMealsBudaörs
The German-headquartered METRO group is a leading international wholesale company specializing in serving the needs of hotels, restaurants, and catering businesses (HoReCa), as well as independent traders. We are looking for our dedicated new colleague for the position of Branding, PR és Employer Branding Manager.
Tasks
- Participation in the development of the marketing strategy and annual marketing plans, and the planning and execution of related activities.
- Shaping the positioning and communication of the METRO brand, and ensuring its consistent presence.
- Planning and end-to-end execution of integrated marketing campaigns and communication activities from concept to delivery.
- Coordinating media planning and media appearances, and tracking campaign results.
- Briefing advertising and media agencies, coordinating their work, and managing agency relationships.
- Cooperating with other marketing fields and business areas to align marketing activities.
- Coordinating influencer collaborations and other brand and communication projects.
- Developing the PR, employer branding, and internal communications strategy, defining main professional directions and priorities, and professionally overseeing these areas.
- Professionally supporting the colleague responsible for operational implementation.
- Professional oversight of key corporate, management, employer, and internal communication topics.
- Cooperating with HR to shape the main directions of employer branding and employer communication.
- Leading and developing the professional team of 2 people and setting priorities.
- Directing and coordinating the work of external agencies and communication partners.
- Planning, managing, and tracking the budget for the area.
- Continuously evaluating the effectiveness of marketing and communication activities.