Senior Paid Media Manager
Via agency · Randstad Hungary
Marketing specialist
Advertising and PR managerSales and marketing managerFull-timeBudapest
Our client is a successful company providing property investment consultancy and related training programmes. We are looking for a Senior Paid Media Manager to join their growing team in Budapest, who will initiate and lead the build-out of this crucial function in-house.
Tasks
- Drive lead generation, conversion rate optimization, and revenue growth across Meta Ads, Google Ads, and emerging acquisition channels.
- Manage end-to-end performance, from funnel mechanics and landing page testing to tracking, attribution, and marketing technology integration.
- Build and execute structured creative testing frameworks to continuously boost campaign performance and ROAS.
- Partner with CRM, Automation, Creative, and Sales teams to optimize the entire customer acquisition journey from first touch to final sale.
- Guide and challenge external agency partners to maximize ROI, while progressively transitioning expertise, processes, and decision-making in-house.
- Identify and test cutting-edge acquisition channels, conversational marketing tools, and AI-driven initiatives across analysis, creative workflows, and testing.
- Establish internal reporting frameworks to give clear visibility into lead quality, channel performance, and commercial business impact.
- Act as our internal paid media expert, laying the operational foundations and helping shape future team structure and hiring requirements as the function expands.
Conditions & benefits
International environmentUK focused responsibilityPossibility for professional growthMotivating salary package
Requirements
- Extensive Paid Media experience: Proven track record in paid media, performance marketing, or digital customer acquisition with advanced expertise in Meta Ads and Google Ads.
- Commercial & growth mindset: Demonstrated success in scaling lead generation, improving conversion rates, reducing CAC, and driving profitable revenue growth.
- Full-funnel & technical acumen: Strong practical understanding of funnel mechanics, landing pages, tracking, and attribution.
- HubSpot experience: Hands-on experience utilizing HubSpot for lead management, automation, attribution, and funnel optimization.
- Practical AI adoption: Regular, pragmatic use of AI tools to enhance performance marketing workflows, analysis, and creative speed.
- Cross-functional stakeholder skills: Confident communicator capable of presenting clear recommendations, defending strategic decisions with data, and influencing senior stakeholders.
- In-House building ability: Experience in setting up or maturing paid media processes, testing frameworks, and measurement systems from an early stage.
- Language: Fluent in English (both written and verbal).