CRM Manager
Employer · Plázs Siófok
Marketing specialist
Sales and marketing managerFull-timeBudapest
At PLÁZS, daytime is for relaxing by Lake Balaton, and evenings are for concerts and parties. We are looking for a colleague who maintains relationships with our guests even between visits—both in and out of season—coordinating the daily operations of CRM, marketing automation, campaign management, the mobile app, and the loyalty program, and encouraging the next visit with relevant content and offers.
Tasks
- CRM and automation: You prepare, operate, and review the communication calendar, target groups, email and app campaigns, and automated customer journeys.
- Mobile app and loyalty program: You manage content and coupons, check validity and redemption, and coordinate with the on-site team.
- Content and partners: You write newsletter and app copy in the voice of PLÁZS, prepare creative briefs, and coordinate agency and developer tasks.
- Data quality: You track necessary data flows and ensure the quality of data in the systems.
- Measurement and development: You track data and results, run simple tests, and use clear reports and suggestions to help increase purchases, app usage, and returns.