Brand Manager (m/f/d)
Employer · Henkel
Marketing specialist
Sales and marketing managerFlexibleFull-timeBudapest
Are you passionate about building brands that consumers love? We are looking for a dynamic and strategic Brand Manager to lead brand-building initiatives and product launches within our Consumer Brands business. As part of our Hungarian Marketing Team, you will manage a portfolio of iconic brands, working closely with regional and cross-functional partners to identify growth opportunities and bring winning strategies to life.
Tasks
- Own and execute the local brand strategy and annual marketing plans in line with business objectives and regional priorities
- Monitor brand performance and identify growth opportunities through consumer insights, market data, competitive analysis, and category trends
- Lead the execution of ATL and BTL marketing campaigns in collaboration with internal stakeholders and external agencies
- Drive innovation and product launch projects, ensuring successful go-to-market execution and post-launch performance tracking
- Manage packaging updates and portfolio optimization initiatives in line with brand and business needs
- Collaborate closely with Sales, Commercial Excellence, Controlling, and Supply Chain teams to ensure effective activation, strong in-store execution, and brand consistency across all touchpoints
- Manage the assigned marketing budget, monitor spending, and ensure efficient allocation of resources to maximize ROI
- Partner with regional marketing teams to align on strategic priorities, share best practices, and contribute to regional projects and initiatives
- Prepare business cases, marketing analyses, and performance reviews to support decision-making and future growth plans
- Support the achievement of brand sales, market share, and profitability targets through data-driven marketing initiatives