Ad Operations & Yield Specialist
Employer · Árukereső
Marketing specialist
Business analystFull-timeBudapest
We are looking for a new colleague to join our Ad Tech team! If you're passionate about digital advertising, love numbers and want to have a real impact on how Heureka generates revenue, you might be the one. You will be focusing on the Hungarian market, working day to day with our local sales team, but you'll work closely with our Prague-based team and your manager, Petr.
Tasks
- Inventory Management & Optimization: You'll manage both direct display campaigns and programmatic deals (handling approximately 1 million impressions monthly).
- AI-Powered Campaign Operations: We're gradually moving campaign setup to an AI agent connected to our ad stack. You'll help us test it, review what it prepares and fine-tune the workflow.
- Request Management & Prioritization: Campaign requests come from several sales colleagues at once. Together with Petr, you'll help set clear rules for how briefs come in, prioritize based on impact and agree on realistic timelines.
- Sales Forecasting: You'll act as a key partner for our sales teams, creating forecasts and helping them understand inventory availability.
- Pricing Strategy: In collaboration with the Ad Tech and local sales teams, you'll develop and implement pricing strategies across various client discount levels.
- Product Ambassador: You won't just manage what we have; you'll propose new advertising formats and demonstrate their effectiveness, even hosting webinars for potential customers.
- Data-Driven Insights: You'll analyze and report on KPIs like eCPM, fill rate, and revenue per user to drive innovation.
Conditions & benefits
Space for creativity, ownership and your own ideasOpportunity to shape and grow key categories in e-commerceFriendly team culture and informal working environmentHybrid working modelProfessional growth opportunitiesGreat colleagues, team events, and plenty of benefits
Requirements
- 1-2 years of experience in digital marketing (a background as a Campaign or Marketing Specialist is a big plus, ideally with hands-on campaign setup and optimization in Google Ads, Meta Ads or similar).
- A strong understanding of digital marketing fundamentals and display advertising.
- Data-driven mindset: You are comfortable with numerical analysis and using insights to make decisions.
- Excellent communication skills: You can translate complex data into clear advice for our sales teams.
- Confidence with stakeholders: you can negotiate priorities, say "not now" when needed and stay calm when several urgent requests land at the same time.
- Hands-on experience with AI tools (e.g. ChatGPT, Claude) in your daily work and the curiosity to automate routine tasks.
- Fluency in English (B2 level) for daily communication within our international group.
- Knowledge of Google Ad Manager is a great advantage.