Digital Optimization Manager
Employer · Yettel.Hungary
Business analyst
Marketing specialist
Systems analystFull-timeTransportTörökbálint
Join Yettel Magyarország as Digital Analytics and Optimisation Manager, be yourself with us, and make an impact on the world.
Tasks
- Development of a measurement framework and specifications on digital platforms (web, webshop, mobile app) for Google Analytics 4
- Carrying out basic and advanced measurement setups in Google Tag Manager, as well as data layer design and maintenance
- Creation of interactive reports and dashboards in Power BI and Looker Studio
- Execution of digital measurement tests on app and web, as well as preparation of detailed analyses
- Presentation of results and insights in Hungarian and English at the management and cross-functional department level
- Development of conversion optimization proposals based on analyses, and coordination of implementation
- Identification of A/B and multivariate testing opportunities, test coordination, and statistical evaluation