Digital Optimization Manager
Employer · PPFTelecom
Business analyst
Marketing specialist
Systems analystFull-timeTransportTörökbálint
We are looking for you if you want to work at one of the leading telecommunications companies in the Hungarian market, helping us be our customers' partner in the digital world. Join Yettel Magyarország as a Digital Analytics and Optimization Manager and be yourself while making an impact on the world with us.
Tasks
- Developing a measurement framework and specifications for digital platforms (web, webshop, mobile app) for Google Analytics 4
- Setting up basic and advanced tracking in Google Tag Manager, as well as designing and maintaining the dataLayer together with developers
- Creating interactive reports and dashboards in Power BI and Looker Studio
- Conducting digital data tracking tests on the app and web, and preparing detailed analyses by integrating various data sources
- Presenting results and insights in Hungarian and English at the management and cross-departmental levels
- Developing conversion optimization recommendations based on analysis, coordinating implementation with content experts and developers
- Identifying A/B and multivariate testing opportunities, coordinating tests, statistical evaluation, and communicating results
Conditions & benefits
#FlexibleWorkingWe work in the nature-friendly and innovative Yettel House, and in the summer, the Garden office is also at our disposal. In addition, Home Office work is available, the extent of which varies by department, and for most positions, it is 6 days per month.#HealthWe provide our colleagues with collective life and health insurance, paternity leave, and free counselling in lifestyle, psychological, legal, and financial areas. Our office gym and saunas also await our staff.#TechnologyIt goes without saying that you get a company smartphone with unlimited internet, and we even offer discounted tariffs for your family members and friends.#LearningTrainings, courses, and an online platform are available so you never stop developing!#YettelHQOur headquarters in Törökbálint is one of the country's most unique office buildings, featuring a panoramic terrace, an outdoor sports field, and an alternative garden office.#CégesBuszYou can also get to Törökbálint using Yettel's contracted buses, which are available to everyone.
Requirements
- At least 3 years of relevant experience in digital analytics, web/app analytics, or conversion optimization.
- Advanced knowledge of Google Analytics 4, Google Tag Manager, Power BI, and Looker Studio.
- Solid knowledge of BigQuery and SQL, with the ability to independently build complex data models and queries.
- Familiarity with digital quantitative and qualitative data analysis methods.
- Experience using AI-based analytical tools and a readiness to integrate them into workflows.
- High level of English proficiency, both written and spoken, including in presentation settings.
- Higher education degree (economics, IT, statistics, marketing, or a related field).
- Strong presentation and storytelling skills, with the ability to communicate complex data analysis results in a clear, understandable way.
- Experience in effective cross-functional collaboration with developers, UX designers, and marketing teams.