Marketing Manager

Tasks

• Develop, plan, direct and control Marketing Strategy / Products Strategy and Promotional Programs
• Prepare annual marketing budget preparation and adjustment
• Realization and execution of local marketing strategy in close cooperation with sales and local Country Manager and Lead Team
• Implement global marketing initiatives in the local countries - Product launches, Practice Management & MarCom campaigns - by adjusting local market relevant top spin
• Responsible for all marketing activities -- customer programs, industry events, communication, product launches & special projects
• Develop and manage digital marketing activities to further drive the digital transformation
• Control and development of promotional, practice and patient material
• Establish and implement marketing & sales campaigns to drive portfolio in close cooperation with the local lead team, sales team and education manager
• Actively track sales performances of key initiatives and coordinate action plans with the sales department
• Represent the local market needs on a regional and international level through active participation in Hub, Regional and Global meetings and formats
• Act as sparring partner with regional and global teams to validate and to channel market needs to the global organization
• Establish marketing goals to grow the market shares in close cooperation with regional and global Marketing Management
• Establish sales forecasts annually and monitor monthly actual results to evaluate positioning
• Develop routine trending reports and revises projections as needed
• Country market data management in Hungary and conduct periodic competitive analysis to include pricing and product positioning, adjusting strategies as appropriate
• Acts as 'gate keeper' for assigned KOLs, manage relationship, evaluate ROLs for potential to be Rising Stars for KOLs (in direct alignment with local Education Manager)
• Build up local marketing and service support structure for different brands

Conditions & benefits

Requirements

• Bachelor's or Master's Degree in life sciences and/or business administration, marketing or equivalent job experience
• 5 years of successful experience in a leadership role in Marketing
• Entrepreneurial mindset and strong business acumen: able to understand and to deal with business risks and opportunities and to use a business potential for long-term prospective
• Marketing Management: succesful track record of developing and implementation of a marketing strategy and all marketing activities achieving agreed KPI's
• People management: skilled in leading teams either - formation, team-building and developing, active leadership skills
• Strong commercial (sales) mindset
• Excellent communication skills (internally and with customers)
• Energetic, straightforward and performance-driven professional with entrepreneurial spirit and strong commercial and execution abilities
• Ability to think holistically (helicopter view), analyze and anticipate future developments, recognize strengths and weaknesses, possibilities and risks and consequently set up long-term action plans
• Ability to think out of the box and act as a driver of innovations, open for change, act flexible in new and changing situations
• Strong, active and positive in contact and building and maintaining relationships successfully, disposing strong networking capabilities, within the organization and to the outside