DTC Funnel Specialist
Employer · KittySpout
Marketing specialist
Sales and marketing manager
Business analystFull-timeRemote
KittySpout / DoggySpout is looking for a hands-on CRO Lead to join our team! You will own every conversion test across our site, landing pages, paid-acquisition funnels, on-site offers and post-purchase upsells. This is an all-in-one role: you set the strategy and you do the work - building the backlog, briefing and QA-ing tests, launching them and shipping the winners.
Tasks
- Own the CRO test plan and backlog for both brands, ranked by expected impact
- Build, test and launch paid-acquisition funnels, on-site offers and post-purchase upsells
- Brief, QA and launch tests every week - then call results honestly and ship the winners
- Drive measurable lifts in conversion rate, AOV and revenue per visitor
- Catch conversion drops the same day and bring the cause and the fix
- Manage our CRO agency and decide with the Head of Growth when work moves in-house
- Report CRO KPIs weekly and run the weekly CRO & Funnels meeting
Requirements
- Fully remote, full-time
- Fluent in English
- CRO Experience: 3-4+ years running CRO programs for Shopify DTC brands is a must
- Proof of Results: A record of tests and funnels that lifted CVR, AOV or RPV - with the data to back it up
- Funnels: Experience building and testing paid-acquisition funnels and landing pages
- Tools: Deep hands-on Intelligems experience, plus AfterSell (or similar), Microsoft Clarity and Shopify analytics
- Briefing & Agencies: Experience briefing developers and designers, and managing a CRO agency
- Experiment Design: You write clear hypotheses, size tests properly and call results on an agreed significance rule
- Offer Sense: You know how bundles, discounts, subscriptions and upsells change conversion, AOV and margin
- No issue working overtime or on the weekends if needed
- Excellent cultural fit as per our values above
- Excited to play a big role in scaling the company and work closely with the founder