Strategic Revenue Manager
Employer · Mars
Budapest
Develop and execute strategic revenue management plans, pricing policies, and trade expenditure analytics at Mars in Budapest.
Tasks
- Develop markets level SRM plans based on the total cluster SRM strategy, framework and guidelines
- Define market level annual SRM targets based on cluster AEP commitments
- Partner, govern and monitor annual SRM targets delivery, helping with scenario planning and gap closing activities
- Conduct internal & external analysis of SRM metrics across markets, cell and category player
- Inform annual planning cycle with the market insights
- Provide market level SRM inputs to S&OP forums
- Responsible for creation of promotional guidelines for the market
- Analytics and understanding of trade expenditures in particular contract terms and promo terms
- Owner of recommended pricing poilicies and key guide to pricing discussions with the business
- Strategic reviews of portfolio in the context of the right Price Pack Architecture
- Liaise with market teams to capture local needs and business requirements regarding SRM assets
- Locally support TPM system deployment as a subject matter expert
- Orchestrate the roll-out of SRM upskilling programs at local level
- Develop local SRM capabilities in line with cluster value creation plan