Regional Trade Marketing & Digital Activation Manager
Employer · Bosch Group
Sales and marketing manager
Marketing specialistFlexibleFull-timeTransportMealsBudapest
At Bosch, we shape the future by inventing high-quality technologies and services that spark enthusiasm and enrich people's lives. We are looking for an Activation Manager to lead regional Trade Marketing activities across Europe in close cooperation with Sales, Global & Local Marketing and Product Portfolio teams.
Tasks
- Lead regional Trade Marketing activities across Europe in close cooperation with Sales, Global & Local Marketing and Product Portfolio teams.
- Define and execute regional promotion strategies, including pricing concepts, bundle offers, product mix optimization and PROMO share management.
- Own the end-to-end implementation of Point-of-Sale (PoS) activities, including retail concepts, shopper activation and the deployment of relevant communication and activation assets.
- Manage regional CRM and Paid Media activities, including campaign planning, audience targeting, performance optimization and customer journey activation.
- Analyze sales, market and campaign performance and translate insights into actionable recommendations and activation plans.
- Collaborate with local markets and global stakeholders to ensure consistent execution, transparent reporting and best-practice sharing across the region.
Conditions & benefits
Financial security & recognitionCompetitive base salary reviewed annually, performance, loyalty, and referral bonuses.Trainings and professional developmentTechnical and soft skill trainings and language courses.Career developmentLeadership, expert or project development, mentoring, coaching, PhD program and international assignments.Work life-balanceFlexible working hours, option to work from home, childcare possibilities and sabbatical option.Health and well-beingFree professional consultants, onsite medical center and regular health checkups.Perks and benefitsCafeteria allowance, family support, health care, mobility, onsite canteen, home office support, and commute costs coverage.
Requirements
- University degree in Marketing, Business Administration, Economics, Communication, Digital Business or a related field.
- 3 years of relevant professional experience in Trade Marketing, PoS, Paid Media, Commercial Marketing, Performance Marketing or a comparable field.
- Proven experience in PoS planning, promotions, retail activation, customer engagement and performance analytics.
- Good understanding of CRM, Paid Media and performance-driven marketing.
- Strong analytical and commercial mindset with experience in performance measurement and data-driven decision-making.
- Strong analytical, project management and stakeholder management skills.
- Excellent communication skills with professional proficiency in English, both written and spoken