RX Marketing Lead
Via agency · Prime by JobGroup
Sales and marketing manager
Marketing specialistFull-timeBudapest
We are looking for an experienced RX Marketing Lead on behalf of our partner, a well-established pharmaceutical company with a long-standing history and a strong presence in the industry.
Tasks
- Defining, coordinating, aligning, and executing RX marketing strategies and initiatives for the Hungarian market
- Managing and professionally developing a marketing team of one Category Managers and one Assistant
- Managing the yearly marketing and trade marketing plan from planning to execution
- Overseeing and efficiently spending the yearly A&P budget while collaborating closely with the finance team
- Supervising the creation of brand messages, positioning, and sales materials
- Supporting the sales team during cycle meetings, field force meetings, and providing marketing training
- Organizing promotional and professional events, seminars, and scientific symposiums in coordination with regional sales managers
- Creating and maintaining a network of Key Opinion Leaders and key trade customers
- Analyzing market intelligence data in collaboration with IMS and finance teams to update strategic market information
- Searching for new internal and external business opportunities and developing category business development plans
- Collaborating with cross-functional teams including OTC marketing, sales, medical, regulatory affairs, legal, and logistics
Conditions & benefits
Competitive salary package and benefitsLeadership role within a well-established company with a strong market presenceOpportunity to shape the long-term RX strategy on a national levelDynamic, cross-functional, and supportive multinational environmentContinuous professional development and career growth opportunities
Requirements
- University degree in Marketing
- Minimum 5 years of marketing experience within a multinational pharmaceutical organization
- Proven track record in budget management and team leadership
- Demonstrated capability in managing Key Opinion Leaders and strategic customers
- Fluent English communication skills, both verbal and written
- Strong operational marketing, planning, organizing, and problem-solving skills
- Excellent influencing and public speaking abilities
- Experience working effectively within a matrix environment with high cultural awareness
- Customer-oriented mindset and the ability to motivate a dedicated team