Growth Marketing Specialist (B2B)
Employer · UX studio
Sales and marketing managerFlexibleFull-timeBudapest
We're looking for a Growth Marketing Specialist (B2B) to join our business team and help us grow our agency. You'll work closely with our sales and marketing functions to shape how we reach potential clients, communicate the value of our work, and turn marketing efforts into business opportunities.
Tasks
- Review our current marketing strategy to find gaps and opportunities.
- Create and optimize content that attracts potential clients, from blog posts and listicles to downloadable resources, playbooks, email campaigns, and other formats that support our growth goals.
- Research competitors, industry trends, and our target audience's needs to identify relevant topics to build our visibility and support lead generation.
- Improve our visibility in AI-powered search and answer engines
- Optimize our website to support lead generation. Write and improve website copy, update service pages and case studies, and identify opportunities to communicate our value proposition more effectively and convert relevant visitors into leads.
- Measure what matters and identify growth opportunities. Prepare quarterly performance reports covering website traffic, content performance, search visibility, and other relevant metrics.
- Support sales efforts through aligned marketing activities. Brainstorm ideas, share insights, and adapt our marketing efforts based on sales feedback and lead quality to improve pipeline growth continuously.
Conditions & benefits
Flexible working hoursTransition possibility within the companyFinancial transparencyPet-friendly officeHybrid setup with a minimum 2 office days in BudapestRegular team eventsMacbookAdditional paid paternity leaveInternational team
Requirements
- Great communication skills and fluent English.
- You're comfortable working independently, taking initiative to plan and execute tasks.
- You bring your marketing expertise to help shape and refine the agency's marketing strategy, and take ownership of turning it into action.
- Experience in developing and executing marketing initiatives that drive qualified leads and pipeline growth.
- You understand how to adapt marketing strategies to AI-powered search and answer engines
- Minimum 3 years of work experience in marketing, including B2B marketing.
- Agency experience is a plus.