Senior Brand Manager
Employer · SIÓ-Eckes
Marketing specialist
Sales and marketing managerAdvertising and PR managerFull-timeBudapest District XI
SIÓ-Eckes Kft. is Hungary's leading juice manufacturer and a member of the Eckes-Granini group, a European market leader. We are looking for an experienced professional for the Brand Manager position to fully manage the SIÓ brand from strategy creation to implementation.
Tasks
- Full management of the SIÓ brand from strategy creation to implementation
- Long-term domestic brand building: development of brand strategy, brand image, and business model
- Active participation in the annual business planning process
- Development of the brand's annual activity plan, including innovation, communication, and activation areas
- Full and successful implementation of the brand's annual activity plan, along with continuous evaluation and development
- Successful cooperation with media, creative, digital, PR, and graphic agencies to ensure the highest quality implementation
- Development and execution of a medium- and long-term innovation plan in cooperation with international innovation teams, aligned with the international strategy
- Effective cooperation with international marketing and innovation teams
- Maintaining a strong, productive relationship with Trade Marketing and Sales to ensure flawless execution
- Close and effective cooperation with local and international departments, leading and coordinating cross-functional projects
- Active participation in S&OP processes
- Planning and precise tracking of the annual marketing budget
- Continuous monitoring and analysis of the market and competitors, and defining actions for growth
- Continuous development and coordination of the direct report (Junior Brand Manager)
Conditions & benefits
Supportive teamYou can be part of a supportive, cheerful team that helps each other every dayVaried tasksVaried days where you won't get boredBenefits packageHigh-quality corporate tools and a comprehensive benefits packageHome officeHome office opportunityModern environmentModern, inspiring office environment in the 11th district
Requirements
- Higher education in business, economics, or communications
- 5 years of experience in a relevant marketing field
- Experience in brand building gained on a domestic brand
- Management experience
- High-level internal and external stakeholder management
- Strong knowledge of Media, Digital, and PR areas
- Excellent command of English, both spoken and written, with confident negotiation and correspondence skills
- Outstanding project management skills
- High level of precision and independence
- Creative and innovative mindset
- Data-driven decision making and strong analytical skills
- Assertive, agile personality
- Excellent communication and presentation skills (oral and written)