B2B Marketing Manager
Employer · AXING
Sales and marketing manager
Marketing specialistFull-timeBudapest
Axing Zrt. is one of the energy market's leading consulting, auditing, and verification companies, which has expanded its activities to include the verification of GHG emission reports. We are looking for a marketing professional who understands our operations, sees the big picture of our services and target markets, and translates this knowledge into persuasive communication.
Tasks
- You learn about our services, target markets, customer needs, and purchase decision criteria.
- You develop value propositions, key messages, and target group-tailored communication for each service.
- You plan online and offline marketing communication channels, campaigns, and events, and coordinate their execution.
- In cooperation with the sales team, you identify and develop relevant lead generation opportunities, and plan and execute marketing activities that support acquiring new clients.
- You create market-entry communication and visual materials for new or modified services: service overviews, presentations, web content, and graphics.
- You prepare materials independently within your competency, or coordinate external graphic designers, copywriters, and other subcontractors.
- You plan and organize our client events and handle their communication.
- You participate in relevant sales and operational team meetings, incorporating professional and client feedback into your marketing work.
- You track the results of marketing activities and propose improvements.
- You participate in developing the marketing strategy and annual marketing plan, propose priorities, and coordinate and execute planned marketing activities.